Hasbro to abandon PVC packaging

The company will remove the material from its toy and game packs.
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Hasbro has made a commitment to remove all PVC from its packaging by early 2013.

The toy-maker and entertainment company did not explain why the removal of PVC would make its business more sustainable, but CEO Brian Goldner said: "At a time when consumers have an abundance of choices, we hope our track record of innovation and corporate citizenship — including our focus on sustainable packaging and product safety — will give shoppers one more reason to choose our products during the holiday season and throughout the year."

The move follows a commitment in 2010 to remove wire cable ties from its products and to cut global greenhouse gas emissions by ten per cent between 2008 and 2012.

Hasbro wants 75 per cent of paper and board packaging to be made from recycled materials by the end of this year, with a goal of 90 per cent set for 2015.

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