Hasbro has joined forces with pop star Demi Lovato to launch its new Twister Moves line.
As part of the campaign, the performer and actress will call on Twister fans to take part in ‘The Biggest Game of Twister Ever’ by following her online and showcasing their own dance moves.
Meanwhile, the new Twister Moves line allows players to track their skips, hoops and moves while trying to beat their best scores.
The Twister Moves Skip It and Twister Moves Hoop feature a built-in counter and this autumn, fans will be able to show off their moves with the twister Moves Hip Hop Spots electronic dance game.
“We are thrilled to be teaming up with Demi Lovato because she embodies the Twister brand which is all about empowering others to play, be active and have fun,” said Jonathan Berkowitz, vice president of global marketing for gaming at Hasbro.
“The Twister Moves campaign will create a fun, new way for fans to engage with the brand.”