Hasbro strikes Despicable Me 2 deal with Universal

Branded Monopoly and Operation on the way following new global agreement.
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Universal Partnerships & Licensing and Illumination Entertainment have secured a master gaming agreement with Hasbro, which will see the firm create lines based on Despicable Me 2.

Hasbro will develop games including Monopoly, Operation and two collectable Minion Pod games, where players launch Minion pods to battle against each other and complete missions.

Hasbro joins global master toy licensee Thinkway Toys and master domestic apparel partner Hybrid in the Despicable Me 2 licensing programme.

To read the full story on sister site Licensing.biz, simply click on this link.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.