Hasbro strengthens global reach with South African debut

Hasbro has commenced shipping directly from its South Africa subsidiary, allowing the firm to directly supply its South African toy retailers.
Author:
Publish date:
Social count:
0
Hasbro2.jpg

Global entertainment firm Hasbro has made its South African debut in a move to strengthen its presence in emerging global markets.

The move sees Hasbro commence shipping directly from its South Africa subsidiary, allowing the firm to directly supply its South African toy retailers and build its consumer base in the territory.

Previously, Hasbro’s products were distributed in South Africa by Prima Toys, however in its move to invest greater in emerging markets, has taken up the role of direct supplier to the country’s top ten toy retailers, frm specialists to mass retail giants.

“We are excited about being able to fully realise Hasbro’s offering in South Africa,” said Gavin Mansour, Hasbro business development manager, SA.

“Hasbro has along and proud tradition of creating the world’s best play experience for children and families around the world. Through our entry to South Africa, we can now share this tradition by supplying more Hasbro brands and opening up opportunities for localization.”

Hasbro has stated that local trade and industry players can now expect to benefit from the firm’s entry to the market, with steps taken by Hasbro including the intent to build its franchised and key partner brands, investing in its retail growth partners and creating engaging experiences at retail points.

“Driving growth in emerging markets is a key priority for Hasbro,” said roger Balser, Hasbro general manager, Middle East, Africa and distributor markets.

“In South Africa, Hasbro aims to significantly grow the business over the next three years by investing heavily in Hasbro’s local organizational structures and marketing, which should in turn grow the local branded toy market and Hasbro’s market share.”

Specifically, Hasbro will supply Toys R Us, Toy Kingdom. Toy zone, Toy Adventure, Aladdin’s, Lilliput Toys and the recently launched Hamley’s as well as Pick ‘n’ Pay, Shoprite Checkers, Game, Makro and CAN.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.