As part of the activities, Hasbro is sponsoring National Family Week Games Night which this year will fall on June 4th.
The firm will also be encouraging families to try out its products with a range of activities over the week, and will be including gifts in the 100,000 goodie bags given away at events.
Last weekend saw the launch of Hasbro's radio competition with Heart FM, which offers consumers the chance to win £1,000 worth of toys and games. For more information, click here.
Hasbro also sponsored a £2,000 giveaway with the Daily Mail, which was featured both on the front page and in an ad in the colour supplement.
As part of the activity, Hasbro has also teamed up with car manufacturer, Chrysler, which will demonstrate a wide range of Hasbro games in its cars at 60 venues throughout the week.
Finally the Family Picnic in Twickenham this weekend will feature some surprise Hasbro costume characters running the three legged race.
The week incorporates 5,000 family events across the country, from picnics in the park to large-scale sports days, giveaways, competitions and special offers.
Backed by all major political parties, National Family Week represents the largest coalition on family issues in the UK, working with partners and supporters to help bring families together.
For more information on the week's activities, click here