Hasbro signs app deal with Ruckus Mobile Media

The games company identifies digital publishing ?as a major strategic focus?
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Ruckus Mobile Media has secured rights to Transformers Prime, My Little Pony and Tonka Chuck and Friends.

Established last September, Ruckus produces “interactive storybook” applications for mobile devices.

The US company has a host of Hollywood talent on its books, with the likes of Denzel Washington and Meryl Streep narrating the stories which use "the latest in touch-screen technology to keep content fresh for young, savvy users".

The first to be released will be Tonka Chuck and Friends followed Transformers Prime and My Little Pony in May. The stories will include title specific activities, colouring and read-and-record functions “with both parent and child in mind”. 

Its current range of iOS and Android apps sell for £2.39 on the App Store and Android Market.

Simon Waters, senior vice president of global brand licensing and publishing at Hasbro said: “With this agreement, we’ve significantly expanded the number of choices in Hasbro’s digital library.

"Now kids and parents can enjoy Hasbro-branded children’s storybook apps anytime, anywhere." 

Ruckus president and CEO Rick Richter called Hasbro: "One of the world's most trusted children's entertainment leaders."

“We are tremendously excited about this deal and the fact that we’ll be bringing our creative expertise into developing applications for some of Hasbro’s most popular brands," he added.

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