Hasbro scores Arsenal deal

Hasbro has partnered with Arsenal?s young supporters club, the Junior Gunners, to promote the Nerf range.
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To kick-off the initiative, six of the first team players took part in an afternoon of Nerf play along with six competition winners. 

The event was filmed and will be edited into a short viral which will go up across social networking sites including Utube and the Arsenal.com website.

This is one of the marketing initiatives within a multi-layered campaign which plans to strengthen Nerf as a sports brand.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.