Hasbro returns to Brand Licensing Europe

Firm returns to show after six-year absence; Hallmark and Paramount also on board.
Publish date:
5_brand licensing logo.jpg

A raft of new companies have pledged their support to this year's Brand Licensing Europe - including Hasbro, which is returning to the show following a six-year absence.

The toy giant will line up alongside fellow new exhibitors Paramount Licensing, Hallmark, Dream Entertainment, Biplano SA, Smart Brands. Skechers, Backstage Srl, Kellogg Vintage Srchive, Dominique Vari, King Features and Bulls Press.

Several exhibitors have also increased their stand sizes including Mattel Brands Consumer Products, The Licensing Company, Start Licensing, Walker Books, Lego, Classic Media and Mondo TV.

Over 130 exhibitors have now signed up, making it the fastest selling Brand Licensing Europe show to date. The event's overall size is up 40 per cent compared with this time last year.

"Ever since the doors closed on last year's show we have been inundated with bookings and we anticipate Olympia Grand Hall's ground floor will soon sell out," said event director, Jessica Blue.

Brand Licensing Europe 2010 is due to take place on September 29th and 30th.



Support grows for Brand Licensing Europe

Almost 100 companies, including many first time exhibitors, have already signed up for this year's Brand Licensing Europe show - an increase of 43 per cent on this time last year according to organisers Advanstar.


Brand Licensing Europe 2014

7,244 retailers, licensees and sales promotion professionals from 69 countries attended the 2013 show, making it the biggest and most successful in its 15 year history.


Brand Licensing Europe 2012: The Reaction

Official figures show that this year?s Brand Licensing Europe smashed all records in its 14-year history, including 20 per cent more exhibitors. ToyNews speaks to exhibitors and visitors for their views

Featured Jobs