Hasbro, Mattel and LEGO conjure up new Doctor Strange lines

"We are excited to debut a merchandising programme that successfully captures the mystical nature of the franchise,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.
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Disney has launched an expansive line-up of toys based on its latest Marvel movie, Doctor Strange.

LEGO has debuted its Doctor Strange Sanctum Sanctorum, Funko and Hasbro are on board for a line of figures, Mattel has launched a Doctor Strange Hot Wheels character car, while there is also a Color Your Own Doctor Strange book from Marvel.

“The origin film for Doctor Strange is going to be a mysterious, action-packed adventure and we are excited to debut a merchandising programme that successfully captures the mystical nature of the franchise,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.

“Fans of the Sorcerer Supreme will have an array of options to choose from including apparel and accessories to toys and collectibles, perfect for showcasing their love of Marvel’s Doctor Strange.”

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