Hasbro launches Trivial Pursuit challenge on YouTube

Online challenge pits the public against the stars of YouTube videos.
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The subjects of popular virals are stepping up to see if they can win against the public in an online Trivial Pursuit challenge.

Starting today, players are invited to visit www.youtube.com/trivialpursuit to participate in the Trivial Pursuit You vs. YouTube challenge.

For the first time, visitors to the video sharing site can play an interactive game with the celebrities of YouTube to try their hand at the new betting game play of the new Trivial Pursuit: Bet You Know It game.

September 9th will see Trivial Pursuit undertake a complete roadblock of the YouTube homepage - the You Vs YouTube experiment will be the only advertising unit on the YouTube homepage in every country.

Just like in the new board game, players don’t need to know the answers to win – what counts is if they bet correctly on whether or not their opponent will answer the question correctly.

In the online game, players are first asked to answer three questions to earn chips. Then, they bet their chips on whether or not the YouTube star will answer the next question correctly. If players bet wisely, the points go to the global collective. If not, the points go to YouTube.

Craig Wilkins, UK spokesperson for Trivial Pursuit commented: “You vs. YouTube is an incredibly exciting innovation for Trivial Pursuit. We’re excited that people can try the new Trivial Pursuit: Bet You Know It game online by betting on YouTube stars.”

Join the conversation at www.Facebook.com/TrivialPursuit.

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