Hasbro launches online resource to help disabled children play

The firm has teamed with The Autism Project to launch ToyBox Tools, offering carers and educators ways to engage children with the power of play.
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Hasbro has launched a new online resource to help make play easier and more accessible for children with developmental disabilities.

The global branded play leader has teamed with The Autism Project to launch ToyBox Tools, a service offering caregivers and educators a series of instructional videos, instructions, play-mats and more for several Hasbro brands.

“With ToyBox Tools, we are now able to provide families and educators for the first time ever with resources hat are designed to help children find success and independence through play,” said Karen Davis, senior vice president, Global Philanthropy and social Impact, Hasbro.

“By collaborating with The Autism Project, we received expertise and guidance rooted in evidence-based and emerging best practices to ensure the program’s resources are appropriate and beneficial to children who use them.”

Featuring classic Hasbro brands such as Mr. Potato Head, Play-Doh, Dr. Drill ‘n’ Fill and Trouble, the initiative was launched at OCALICON 2014, the nation’ premiere autism and disabilities conference in Ohio.

“Play isn’t always accessible out of the box for children with developmental disabilities, which is something Hasbro was able to recognise and work towards finding a solution,” added Joanne Quinn, executive director of The Autism Project, part of Gateway Healthcare.

“We are thrilled to team up with Hasbro to offer this original and free resource to parents, caretakers and educators in an effort to unlock the power of play and make it enjoyable for children at their own pace.”


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