Hasbro launches Be Fearless, Be Kind initiative

The programme is Hasbro's largest philanthropic initiative ever.
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The programme is Hasbro's largest philanthropic initiative ever.

Hasbro has launched Be Fearless, Be Kind, an initiative designed to empower kids to have the empathy, compassion and courage to stand up for others and be inclusive throughout their lives.

The programme is Hasbro's largest philanthropic initiative ever and builds upon the work that the Hasbro Children’s Fund have been doing with Generation On, the youth service division of Points of Light.

“We know the amazing difference kids can make by putting empathy into action through service, and we’ve seen how that work changes them, giving them confidence and a greater sense of purpose,” said Karen Davis, Hasbro’s senior vice president of global philanthropy and social impact, and president of the Hasbro Children’s Fund.

“Be Fearless, Be Kind features resources, partnerships and campaigns with the common goal of creating a generation of kids who include everyone, appreciate differences and experience the feeling of fulfilment that comes with making a difference.”

To help nurture empathy and compassion, parents and adults can access proven tools and resources through an online hub, found here.

The website features a curated toolkit with a custom series of mindfulness videos offers adults and their children the opportunity to practice meditation focused on inspiring kindness and empathy. Third-party resources, including book recommendations and articles, provide additional information and inspiration for parents and educators interested in nurturing empathy.


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