Hasbro kicks off Monopoly Save Your Token drive - ToyNews

Hasbro kicks off Monopoly Save Your Token drive

Fans asked to vote to save favourite token from the chop with new Facebook campaign; New piece also set to be introduced.
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5_SAVE monopoly token hasbro 2.jpg

The fate of the eight classic Monopoly tokens such as the Scottie dog, race car and top hat is in the hands of consumers, after Hasbro launched a worldwide vote to determine which one will be eliminated from the game.

To make sure their favourite token remains a part of the board game, fans are being encouraged to vote at Facebook.com/Monopoly. Voting started on January 9th and will continue until February 5th.

When the vote ends, Hasbro will permanently remove one of the classic tokens and replace it with one which reflects the interests of today’s Monopoly players.

Fans can again vote on Facebook for which new token they would like to see added to the game, choosing from a diamond ring, guitar, toy robot, cat or helicopter.

Monopoly's 'Save Your Token' drive is cover star for our February issue.

Monopoly games with the new token will arrive on store shelves in mid to late 2013. In addition, Hasbro will issue a special Classic Monopoly Golden Token Edition that will include gold-coloured versions of all eight classic tokens, as well as the five new tokens included in the vote.

This will be available from March.

“The tokens are one of the most iconic parts of the Monopoly game, and we know that people often have their favourite one,” commented Eric Nyman, SVP and global brand leader for Hasbro Gaming (above). “When we decided to replace one of the tokens in the game, we knew we had to involve our fans in the process.

“We can’t wait to see which iconic piece will ‘go to jail’ and which new token the fans will choose to become part of one of the world’s most popular games.”

The iron, race car, thimble, shoe, top hat and battleship tokens were among the original set of movers introduced in 1935. The Scottie dog and wheelbarrow were added in the early 1950s.

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