Hasbro’s nationwide Nerf campaign will continue throughout the summer, targeting key locations across 31 cities.
A roaming Nerf Crew will challenge children to use Dart Tag blaster to fire at targets inside a gazebo. Brand-related giveaways will be handed out to competitors.
Trained Brand Ambassadors will interact with children, distributing stickers and postcards and directing consumers to the nearest Nerf retailer.
The campaign will visit tourist attractions, theme parks, seaside resorts and city centres in Manchester, Liverpool, Blackpool, London, Milton Keynes, Birmingham, Stafford, York, Scarborough, Newcastle, Edinburgh, Newport, Cardiff, Swansea, Narberth, Bristol, Torquay, Plymouth, Newquay, Ipswich, Clacton-on-Sea, Chelmsford, Southend-on-Sea, Eastbourne, Bognor Regis, Brighton, Exeter, Burnham-on-Sea, Weston Super Mare and Bath.
Bruce Burnett, Managing Director of i2i marketing, said: “Nerf Dart Tag is a great interactive game for keeping energetic children amused throughout the holidays, and this fun promotion provides a perfect opportunity for children and parents to try before they buy.
"By combining experiential trial and the specific targeting of locations where the target market is high in footfall, we’re expecting this campaign to provide a real shot in the arm for the game’s sales.”