Hasbro hits arcades

Gaming machines based on Hasbro properties destined for UK and Ireland.
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Games Media, a subsidiary of lottery products supplier, Scientific Games, has signed a three-year licensing deal with Hasbro.

The deal will see Games Media develop amusement-with-prize and skill-with-prize gaming machines, based on the well-known properties of Monopoly, Yahtzee, Trivial Pursuit and Battleship.

Michael Fuller, head of digital media and gaming Europe for Hasbro said: "We are pleased to expand our relationship with Scientific Games in Europe through Games Media. Games Media is the leader for digital development in their sector and has repeatedly demonstrated its ability to showcase Hasbro's premium brands in new ways that resonate with the players."

Steve Murray, development director, Games Media, added: "Working together, Hasbro and Games Media can maximize Hasbro's brand values, creativity and future ideas in conjunction with Games Media's game development and marketing skills in the 'pay per play' sectors.

"We are excited about this relationship, especially as the pub sector begins its transformation from stand-alone analogue games to digital and downloadable. Content will become even more important, and we look forward to bringing to market the numerous Hasbro licensed games that we now have in the pipeline."


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