Hasbro hits arcades

Gaming machines based on Hasbro properties destined for UK and Ireland.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Games Media, a subsidiary of lottery products supplier, Scientific Games, has signed a three-year licensing deal with Hasbro.

The deal will see Games Media develop amusement-with-prize and skill-with-prize gaming machines, based on the well-known properties of Monopoly, Yahtzee, Trivial Pursuit and Battleship.

Michael Fuller, head of digital media and gaming Europe for Hasbro said: "We are pleased to expand our relationship with Scientific Games in Europe through Games Media. Games Media is the leader for digital development in their sector and has repeatedly demonstrated its ability to showcase Hasbro's premium brands in new ways that resonate with the players."

Steve Murray, development director, Games Media, added: "Working together, Hasbro and Games Media can maximize Hasbro's brand values, creativity and future ideas in conjunction with Games Media's game development and marketing skills in the 'pay per play' sectors.

"We are excited about this relationship, especially as the pub sector begins its transformation from stand-alone analogue games to digital and downloadable. Content will become even more important, and we look forward to bringing to market the numerous Hasbro licensed games that we now have in the pipeline."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.