Hasbro hires toy transformer

Hasbro has employed a veteran studio executive to turn more of its toy lines into movie ideas.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The move comes after the Transformers movie generated more than $700 million in worldwide ticket sales.

The firm has named 20th Century Fox executive Lisa Licht to the newly created position of general manager, Entertainment and Licensing.

Licht, who oversaw Fox's promotional campaign for The Simpsons Movie will develop movies, TV shows and video games based on the firm’s toys and family products such as Monopoly and My Little Pony.

Licht said: "Hasbro has a plethora of brands and intellectual properties. We want to see how we can capitalise on those with the right entertainment outlet for that brand."

Brian Goldner, chief operating officer said the success of the films has boosted toy sales around the world.

"We looked at 'Transformers' as a way to contemporize the brand. The great thing about a good story and a good movie is that it travels all over the world,” he said.

Related

96_mypictr_200x200.jpg

Hasbro Transformers

Hasbro's extensive range of Transformers toys will be boosted next month by the release of the second film. Prior to that, Hasbro is cranking up demand with a number of marketing initiatives including print, PR and TV among other things. ToyNews has more details...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.