Peter Burcham has been appointed as national sales manager, with over ten years of industry experience.
Ryan Blane, Hasbro UK sales director commented: “We recognise the significant growth opportunities in the independent sector and we are delighted to be strengthening the team with the addition of the newly created position of national sales manager."
Hasbro is also recognising the achievements of its orders direct team and has appointed Wendy Hicks (pictured) to head up the team.
The firm will be placing extra focus to the department as it seeks to roll the service out across a wider account base.
Blane continues: "These appointments will be essential in building on the growth from our extensive repertoire of brands like Transformers, Littlest Pet Shop and Nerf and will also bring an increased level of service to this very important sector of our account base."