Hasbro ditches hated wire tie packaging

Company sets new environmental sustainability goals, placing emphasis on renewable materials.
Author:
Publish date:
Social count:
0
3802_mypictr_300x300.jpg

Hasbro has announced it will be taking a range of steps in the coming years to build on its corporate responsibility and environmental sustainability.

Beginning in 2011, the firm will eliminate all wire ties from its packaging. In addition, Hasbro has set a goal that at least 75 per cent of its paper packaging will be derived from recycled material or sources that practice sustainable forest management.

By 2015, Hasbro plans for 90 per cent usage of these materials and sources for all of its paperboard packaging and in-box game content. The company is also working with its core toy and game licensees to help them put similar standards in place.

To further support its plans, Hasbro will be hiring a director of product and packaging sustainability, reporting directly into the global chief development officer.

“Hasbro’s commitment to sustainability has been, and continues to be a high priority in virtually all facets of our operations,” said Brian Goldner, Hasbro’s President and CEO.

“The company’s ongoing focus on sustainability is critically important to Hasbro and to the consumers around the world who enjoy our brands and products.

"Importantly, we will be taking additional steps in the area of sustainability going forward, building upon what we have already accomplished in recent years.”

Related

5_tmpphpMx6HEX.jpg

The whole package

Character Options is preparing for the launch of its new range as master toy licensee for the Postman Pat brand. As the finishing touches were being put in place for the new Special Delivery Service series, Katie Roberts visited the Cosgrove Hall studio to find out what?s on the way?.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.