Hasbro ditches hated wire tie packaging

Company sets new environmental sustainability goals, placing emphasis on renewable materials.
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Hasbro has announced it will be taking a range of steps in the coming years to build on its corporate responsibility and environmental sustainability.

Beginning in 2011, the firm will eliminate all wire ties from its packaging. In addition, Hasbro has set a goal that at least 75 per cent of its paper packaging will be derived from recycled material or sources that practice sustainable forest management.

By 2015, Hasbro plans for 90 per cent usage of these materials and sources for all of its paperboard packaging and in-box game content. The company is also working with its core toy and game licensees to help them put similar standards in place.

To further support its plans, Hasbro will be hiring a director of product and packaging sustainability, reporting directly into the global chief development officer.

“Hasbro’s commitment to sustainability has been, and continues to be a high priority in virtually all facets of our operations,” said Brian Goldner, Hasbro’s President and CEO.

“The company’s ongoing focus on sustainability is critically important to Hasbro and to the consumers around the world who enjoy our brands and products.

"Importantly, we will be taking additional steps in the area of sustainability going forward, building upon what we have already accomplished in recent years.”

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