Hasbro continues Cluedo anniversary campaign - ToyNews

Hasbro continues Cluedo anniversary campaign

In the next chapter of the celebrations, firm produces viral with the Crime Writer's Association.
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The new Cluedo viral includes interviews with the deputy chair of the Crime Writers’ Association, Barry Forshaw, and Craig Wilkins, senior brand manager for Hasbro’s Games department, talking about the popularity of murder mysteries, ranging from Sherlock Holmes to Rebus.

So far, the milestone anniversary activity has included a photo call outside New Scotland Yard with Miss Scarlett and Colonel Mustard and a short story competition in The Times T2 supplement, supported by the Crime Writers’ Association.

The Times competition, which received over 200 entries, was launched by author Colin Dexter who brought Inspector Morse back to life for the occasion. The winner of the competition received a bespoke anniversary game that included a new character they invented ‘Thanatos’ who is depicted by a black pawn.

Wilkins commented: “Cluedo is without a doubt one of the most recognisable and endeared board games around.

"The public love the characters, like Miss Scarlett and Colonel Mustard, and the setting of an old country manor because they are so typical of old murder mysteries that have been made famous by writers like Sir Arthur Conan Doyle and Agatha Christie.

"The game allows the player to be in the shoes of the crime solving hero, which is a fun, and some times unnerving, situation to be in.”

The viral is being seeded on news and fansites as well as being available on YouTube.


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