Hasbro celebrates Play-Doh's 60th birthday - ToyNews

Hasbro celebrates Play-Doh's 60th birthday

‘This year, we’re celebrating much more than 60 successful years, we’re building excitement and momentum for the future ahead,’ says Play-Doh’s Greg Lombardo.
Author:
Publish date:
0 play doh.jpg

Hasbro is celebrating World Play-Doh Day and the brand’s 60th birthday by inviting guests to share what they imagine life will look like 60 years into the future.

World Play-Doh Day has been celebrated since 2006, and inspires artists of all ages to play with the putty.

“Continuous innovations – while staying true to that classic, creative play – have shaped Play-Doh into one of Hasbro’s most popular franchises,” said Greg Lombardo, VP of marketing for the Play-Doh brand.

“This year, we’re celebrating much more than 60 successful years, we’re building excitement and momentum for the future ahead.”

On September 16th, parents were also invited to take part in the celebrations by sharing the kids’ imaginative predictions on social media.

And as part of the World Play-Doh Day celebrations, the brand is bringing kids’ visions to life through a collection of sculptures.

Related

Image placeholder title

Anatomy of a Blockbuster Toy: Play-Doh

Since its launch as a toy in 1956, after being used as a cleaning agent in the 1930s, Play-Doh has rocketed to global fame, shifting over two billion tubs of the compound to become the number one arts and crafts product in the UK. As the brand turns 60, Robert Hutchins explores the versatility of this blockbuster toy.

0 play doh-2.jpg

Hasbro has officially trademarked the Play-Doh scent

The trademarked scent – described by Hasbro as a unique combination of sweet, slightly musky, vanilla-like fragrance with slight overtones of cherry and the natural smell of a slated, wheat-based dough – is one of the few active scent trademarks in the country.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.