Hasbro backs girls? range

Heritage brands lend weight to firm?s ?best ever? girls market offering.
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Hasbro’s says its autumn/winter girls’ product line-up is its strongest to date with FurReal Friends, My Little Pony, Baby Alive and Littlest Pet Shop ranges leading the assault.

Littlest Pet Shop is a collectable aimed at girls aged six to nine. There are almost 300 new pets to collect throughout 2009.

There are Limited Edition Pets sprinkled throughout the range including a flocked furry camel, colourful Toucan and Crocodile. The Collectable Pets and Single Pets are TV supported throughout 2009.

FurReal Friends, meanwhile, is added to with Lulu, My Cuddlin’ Kitty. The animatronic kitten loves to be stroked, showing her appreciation by rolling on to her back so you can stroke its tummy. It meows and purrs when it is happy and even cleans itself with its paw. Lulu will star in its own TV campaign in autumn/winter with 200 planned TVR’s.

There will also be activity in girls’ press titles as well as other PR activity.

Sleep & Twinkle StarSong is one of the My Little Pony hero SKUs this autumn/winter. StarSong comes with many accessories including a feeding bowl, sippy cup and dummy, it can tell you what she is feeling too with phrases like StarSong sleepy. StarSong is an ideal comforter for night-times, as it has a light that glows in its belly, can sing you a lullaby and will shut its eyes when it is sleepy.

A TV campaign will comprise 200 TVR’s in bursts throughout autumn/winter.

Lastly, Baby Alive is back but comes refreshed as Real Surprises, a doll that pees and poops, has adorable facial expressions, speaks over 50 phrases, giggles and laughs. It comes with nappy, food and juice refills as well as a food bowl and spoon to feed with. It will also be TV-supported autumn/winter.

“We are looking forward to seeing the success of Hasbro’s Girls Brands this year and feel we have some really exciting products based on classic, favourite brands appealing to all types of girls aged three to nine,” said senior brand manager, Imke Heinrich.

“The new look on My Little Pony creates a really strong brand identity, with a range of products to suit all girls from bath to long hair play etc.

“After the FurReal Friends success with Biscuit, the Fun Lovin’ Pup in 2008 we are excited to launch the gorgeous Lulu, My Cuddlin’ Kitty, the cat that cleans herself!

"Baby Alive has some exciting news in the form of the best seller from 2006 and 2007, she has an all new look and is back autumn/winter.

"We also have some cute new Special Edition Pets added to the collector’s range for Littlest Pet Shop which we are already starting to promote throughout the summer and also autumn/winter.”



Girls' market

The girls market continues to be a lucrative buy tricky sector, as toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements...

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