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Hasbro appoints head of storytelling for girl brands - ToyNews

Hasbro appoints head of storytelling for girl brands

Meghan McCarthy, an executive producer on My Little Pony: Friendship is Magic, is taking on the new role.
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Hasbro has named Meghan McCarthy as head of storytelling for its girl brands.

Deadline reports that McCarthy will drive a multi-year plan developing stories and characters across brands including My Little Pony and Littlest Pet Show.

McCarthy, also an executive producer on My Little Pony: Friendship is Magic, is set to work with film producers on the upcoming My Little Pony film, scheduled to hit cinemas in 2017.

She has also written and produced several My Little Pony spin-off films including My Little Pony: Equestria Girls, Equestria Girls: Rainbow Rocks and Equestria Girls: Friendship Games.

“Having worked closely with Meghan during the past four years and seen first-hand what an adept storyteller she is – clearly one of the best in our business – words cannot express how thrilled we are that she will be joining our organisation,” said Stephen Davis, EVP, chief content officer, Hasbro.

“To be able to benefit from Meghan’s ability to create expansive worlds and characters across our entire portfolio of brands is an incredible opportunity for the company.

"Storytelling is at the centre of our brand blueprint and Meghan will help us continue to advance our strategy of building deep connections and relationships with our consumers and audiences globally through rich content in all forms and formats – across digital, television, animated and live action films.”

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