Hasbro appoints head of storytelling for girl brands

Meghan McCarthy, an executive producer on My Little Pony: Friendship is Magic, is taking on the new role.
Publish date:
Social count:
0 My little pony movie.png

Hasbro has named Meghan McCarthy as head of storytelling for its girl brands.

Deadline reports that McCarthy will drive a multi-year plan developing stories and characters across brands including My Little Pony and Littlest Pet Show.

McCarthy, also an executive producer on My Little Pony: Friendship is Magic, is set to work with film producers on the upcoming My Little Pony film, scheduled to hit cinemas in 2017.

She has also written and produced several My Little Pony spin-off films including My Little Pony: Equestria Girls, Equestria Girls: Rainbow Rocks and Equestria Girls: Friendship Games.

“Having worked closely with Meghan during the past four years and seen first-hand what an adept storyteller she is – clearly one of the best in our business – words cannot express how thrilled we are that she will be joining our organisation,” said Stephen Davis, EVP, chief content officer, Hasbro.

“To be able to benefit from Meghan’s ability to create expansive worlds and characters across our entire portfolio of brands is an incredible opportunity for the company.

"Storytelling is at the centre of our brand blueprint and Meghan will help us continue to advance our strategy of building deep connections and relationships with our consumers and audiences globally through rich content in all forms and formats – across digital, television, animated and live action films.”


Hot to trot: Hasbro on bringing toy brands to the catwalk

You don’t just have to play with product to engage with toy brands, you can wear them. Billy Langsworthy talks to Katherine Buckland, senior licensing director at Hasbro Europe, about bringing the likes of My Little Pony, Transformers and Monopoly to the catwalk and whether toy stores should start stocking clothing lines.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.