David Henderson, the SVP Sales and Customer Strategic Marketing for Hasbro North America, will be joining Hasbro UK as country manager UK & Ireland.
Henderson will report into Foye Pascoe following her promotion to SVP Northern Europe & Italy.
"Foye and the team have built a tremendous foundation of success here in the UK & Ireland," said Henderson.
"I am fortunate to be joining this fantastic Hasbro team. I can't wait to support our team and work directly with our retail and industry partners to drive our brands to new heights for the UK & Ireland consumer."
Henderson will be overseeing the sales, marketing and retail fulfillment teams led by Malcolm Ottley (UK & Ireland sales director), Craig Wilkins (UK & Ireland marketing director) and Lorna McCracken (retail fulfilment and business process director).
In addition, he will also work closely with John Sargent (finance director: UK, Nordic & Benelux), Holly Oldham (director UK Consumer Products) Kim Bolton (HR director UK & Nordic), and Toni Mills (executive assistant).
In her new role as SVP Northern Europe & Italy, Foye Pascoe will be working closely with Henderson in his new role, as well as Simon Leslie (country manager Italy), Markus Grossweishede (country manager Germany, Austria & Switzerland), Nikolaj Hansen (country manager Benelux), and Kay Green (country manager Nordic).
“I’m thrilled that David will be joining the UK & Ireland team – his passion, energy and fundamental belief in strong partnerships will ensure Hasbro UK & Ireland continues to succeed," said Pascoe.
"We’re delighted to welcome him and his family to the UK and we’ll be working closely to continue to build our services with valued partnerships and growth plans for both the remainder of 2016 and the years ahead.”