Hasbro and Tesco team up for back to school promos

Transformers Beast Hunters range to launch in-store from Copywrite Designs
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A range of Transformers Beast Hunters back to school items are set to hit shelves in Tesco this month.

Copywrite Designs – part of the International Greetings group of companies – will launch its branded Transformers stationery in 352 Tesco outlets in July/August. There are ten lines including popular products such as filled pencil cases, deluxe stationery sets and poster art sets.

Hasbro provided Copywrite with comprehensive style guides for the range, including CGI images of the robotic characters, while the firm also played a key part in winning the space in the lucrative back to school aisle in the supermarket chain.

With Transformers 4 hitting cinemas in July 2014, the exposure in Tesco will help momentum continue to build and keep the brand high in consumers’ minds.

In addition, Bluesky Studios is also launching a collection of Furby school stationery and activity essentials in time for the back to school period. Taking inspiration from the toy’s expressions, characteristics and colours, the line includes a mix of plush pencil cases, stationery sets, notebooks, colouring pencils, sticker packs and novelty erasers.

“Back to school is a big focus for Hasbro this year and we are excited to be working with stationery partners such as Copywrite Designs and Bluesky Studios,” said Caroline Adams, Hasbro’s category manager for hardlines.

“We have some fantastic new launches this year with Furby and Transformers stationery.”



SECTOR GUIDE: Back to school toys

With millions of kids returning to classrooms in September after their first summer hoidays, they'll be ready to snap up a host of new bags, pens and more. ToyNews presents the latest back-to-school products.

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