Hasbro has partnered with the publishing house Signature Publishing to launch a Hasbro-inspired multi-character magazine for kids.
The new launch - called Hasbro WOW! - will showcase many of the global toymaker's best-loved brands, including My Little Pony and Furreal.
It will also introduce readers to new releases and viral crazes including Lost Kitties and Yellies. The magazine will also incorporate Hasbro's long-standing portfolio of family games such as Hungry Hippos, Guess Who? and Mouse Trap.
“We are delighted that Hasbro loved our concept for this new and exciting magazine which is also another world first,” Danny Morris, managing director of Signature Publishing, enthused.
“This is only possible due to the amazing breadth and depth of Hasbro brands. Never before has there been a magazine that brings together so many of their established household names from toy, entertainment and games, along with many of their exciting new launches.”
The magazine will feature stories, puzzles, games, quizzes and colouring challenges. Each issue will focus on a Hasbro brand, allowing readers to delve further into the worlds around them.
“We are excited to launch this new magazine with our friends at Signature Publishing,” said Michael Kelly, Hasbro’s VP of global publishing.
“Hasbro WOW! is a great way for our young fans to enjoy a whole collection of their favourite brands all in one magazine. From storytelling to activities to sneak peeks, it’s sure to be a fun romp through Hasbro’s toy chest.”
Hasbro WOW! now joins Signature Publishing's growing portfolio of titles that includes current Hasbro launches such as My Little Pony, Transformers and more.
The first issue of the magazine goes on sale this week and will feature the new collectable line Lost Kitties. It will then be released bi-monthly priced at £4.99.