Harry Styles boosts Scrabble brand - ToyNews

Harry Styles boosts Scrabble brand

One Direction star plays board game and tweets about it to his 12 million Twitter followers.
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Classic board game brand Scrabble received a shot in the arm yesterday when One Direction pop star Harry Styles mentioned the game online.

He joins the likes of Justin Timberlake and Ant & Dec, as well as other celebrity fans of Scrabble.

19-year-old Styles - who has 12 million followers on Twitter - said: "Just lost scrabble by 5 points. To my mother. http://instagram.com/p/YXlN7fjCXx/"

Scrabble is relaunching this year with a striking new look and brand campaign.

Here's the picture Styles tweeted, which was re-tweeted almost 40,000 times online:

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.