Harry Potter tops summer movie toy list

Our exclusive data from Dubit reveals that Harry Potter and Transformers are most popular summer movie toy licences.
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ToyNews' new columnist Dubit asked children aged seven to 11 which toys from summer movies they played with the most over the school holidays.

The report from the research firm said: "Harry Potter topped our chart, helped by being popular among all age groups, with seven year olds being the least engaged.

"The comic book category, which includes Thor, Green Lantern and X-Men, was the least popular in our survey."

Click here to read the full report.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.