The deal, taking effect from this month, will operate alongside Tomy’s existing distribution network extending into new channels of distribution.
The Tomy line-up will be prominently displayed in Halsall International’s showroom in Fleetwood, which will also feature products from Gacha International, the international vending and gift company which was recently acquired by Tomy Europe.
Paul Fogarty, European Commercial Director for Tomy, said: “Tomy is pleased to have the opportunity to work with the experienced team at Halsall International. We have a fantastic line-up of popular toys and nursery products available which we are delighted to be able to offer to their customers. The agreement will help drive penetration of the Tomy brand and range to a wider consumer audience.”
“Tomy is a company admired by both industry members and parents worldwide. I know our team are looking forward to working with them” says John Hutt, Managing Director, Halsall. “We are delighted to be able to offer our customer base such fantastic brands as Aquadraw, Teletubbies, Cella and of course Thomas the Tank Engine.”