Northampton-based toy maker Wow Stuff has scored another victory in its fight against counterfeit Air Swimmers, with the group discount website Groupon agreeing to suspend sales of the fake toys.
Wow Stuff lawyers have sent cease and desist letters to counterfeiters in Greater China while going after over 40 infringing sellers in the UK and Europe.
The firm is also laising with Amazon and eBay to get listings of the fake Air Swimmers taken down.
Richard North said: “Wow Stuff is committed to enforcing its intellectual property rights in relation to its Air Swimmers toys and its product range as a whole.
"Importers and sellers of counterfeit Air Swimmers should watch out. I can guarantee that they will be identified and pursued by our legal team. There will be no place for them to hide."
He added: "For any retailer thinking that a cheap and poor quality counterfeit is a safe product for children and that they gain a cheap retail price advantage over the IP protected product we will be publicising their names in the press.”
Meanwhile, North has told The Sun that the company is working overtime to ensure demand is met for its other Christmas must-have, My Keepon.
In today's paper, he said: "We're doing everything we can to get more stock and our factories have worked flat out.
"It seems this little yellow robot has won the hearts and minds of parents. It reacts and picks up the beat when you play music. Even if you click your fingers it will move in time with them. It's addictive. "