"Groundbreaking" Disney DreamPlay app toys revealed

Products from Jakks Pacific feature app image recognition technology.
Publish date:

A range of Disney DreamPlay Toys that come to life when using a tablet or smartphone have been revealed.

The Augmented Reality products, made by Jakks Pacific, were shown off for the first time at the Consumer Electronics Show in Las Vegas. They incorporate NantWorks’ 'groundbreaking' iD image recognition technology, which recognises images, 3D objects, voice, speech, data, live video and more, with the capability to differentiate between millions of objects at once.

This allows kids to use a physical toy to play iOS/Android app games and view animations using a tablet or smartphone.

The range won't arrive in the UK until 2014, after making their US retail debut this autumn.

Jakks will also produce DreamPlay Toys based on other brands such as Monsuno. 

Bob Chapek, president, Disney Consumer Products, said: "Today’s announcement is an exciting first step toward our vision of re-imagining conventional toys as new forms of play and digital entertainment that will enrich and enhance how the consumer interacts with Disney products."

Stephen Berman, President and CEO, Jakks Pacific, commented: "Increasingly, kids are 'playing' with digital technology. Our goal is to combine physical toy play with a digital experience incorporating the unique content that only Disney can provide."

Read the full DreamPlay Toys story on Licensing.biz.

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