GP Flair is to launch a national Sofia the First Model Village event to celebrate the launch of its micro jewel play-set collection.
Model villages up and down the country will be the venues for a month-long event in August, at the heart of which will be an activity to find Sofia the First micro figures concealed in each attraction.
Eight model villages will be chosen to host the events.
Each participant will receive a Sofia the First micro activity booklet, a micro play-set inspired bookmark and certificate, plus the chance to win an array of Sofia the First micro jewel play-set goodies.
"The Model Village event is perfect for our launch in so many ways," said Verity Groom, brand manager at GP Flair. "It's a great way to portray and promote this new miniature world of Sofia the First, as well as providing entertainment for all the family throughout the summer holidays.
"This activity is one of a numner of marketing initiatives we have in place for the launch of the micro play-set range."
The activity will take place at the following:
Blackpool Model Village and Gardens; Merrivale Model Village (Great Yarmouth); Southport Model Railway Village; Babbacombe Model Village (Torquay); Bondville Miniature Village (Bridlington); Bekonscot (Beaconsfield); Model Railway Village (Clonakilty West Cork); and Lakeland Miniature Village (Grange-over-Sands).