GP Flair has unveiled further details of its launch campaign for the hotly tipped interactive baby monster, Xeno.
The product has already featured in a number of key retailers' Christmas prediction lists, and now GP Flair will be holding a special launch party at London Zoo on August 21st.
The informal day will give press, retailers and bloggers the chance to learn more about Xeno, as well as check out the zoo and take away a goodie bag 'full of Xeno's favourite things'.
Throughout the school holidays, Xeno has been visiting a number of London's top attractions with a film crew. Video diaries of his adventures have been created and can be viewed on his social media channels.
"These fun events have been designed to capture Xeno's personality and will add to the high impact awareness that will be created through our traditional TV advertising and exciting digital campaigns," said Holly Lackey, marketing manager at Flair.
"Xeno is incredibly unique, which is just one reason why there has already been a lot of media attention around him. Our aim is to build on this and expand upon the story of Xeno's life for the many children who will enjoy owning him this year."