GP Flair readies for Xeno launch with London Zoo party

August 21st event follows on from series of video diaries at London attractions.
Publish date:
Social count:
Xeno Logo.jpg

GP Flair has unveiled further details of its launch campaign for the hotly tipped interactive baby monster, Xeno.

The product has already featured in a number of key retailers' Christmas prediction lists, and now GP Flair will be holding a special launch party at London Zoo on August 21st.

The informal day will give press, retailers and bloggers the chance to learn more about Xeno, as well as check out the zoo and take away a goodie bag 'full of Xeno's favourite things'.

Throughout the school holidays, Xeno has been visiting a number of London's top attractions with a film crew. Video diaries of his adventures have been created and can be viewed on his social media channels.

"These fun events have been designed to capture Xeno's personality and will add to the high impact awareness that will be created through our traditional TV advertising and exciting digital campaigns," said Holly Lackey, marketing manager at Flair.

"Xeno is incredibly unique, which is just one reason why there has already been a lot of media attention around him. Our aim is to build on this and expand upon the story of Xeno's life for the many children who will enjoy owning him this year."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.