GP Flair has launched a huge marketing drive in the UK alongside its latest range of Doc McStuffins master toy collection, Pet Vet.
The new Doc McStuffins Pet Vet series of dolls, plush toys, role-play accessories and playsets have launched to coincide with the start of the Pet Vet TV episodes which are due on air Monday 5th October. The range includes a classic Pet Vet Bag perfect for Doc to take care of her sick toy animals. The collection emulates the new Pet Vet episodes from the highly popular Disney Junior TV series and brings an additional animal play pattern to fans.
Supporting retailers and increasing awareness is a priority for the firm and a full 14-week long autumn TV schedule has already commenced delivering 1500 TVRs on channels such as Disney, Sky Kids and Turner. An interactive print campaign is also in place with key younger girl’s magazines.
A digital viral campaign has started highlighting a Pet Vet animated short film together with the full range of products. This is being targeted at parents using the bloggers network, through direct to consumer newsletters and boosted Facebook activity. This parenting drive will culminate in mid-October with a high profile Twitter event that encompasses the whole collection.
“We are delighted to see this collection come to fruition as a comprehensive toy range,” commented Verity Groom, brand manager, GP Flair “Doc McStuffins remains one of the favourite pre-school brands and the new Pet Vet Series will offer even more play possibilities. It’s also great to see the response from the launch in the US. The Pet Vet Check Up Centre is an excellent role-play toy that no Doc McStuffins fan should be without.”