With DreamWorks Animation readying for the debut of its Trolls film in October, GP Flair has unveiled its latest line inspired by the movie.
Spanning role-play items, beauty and make-up products, a bracelet and a wig, the firm believes that its line will boast wide-spread appeal thanks to the history of the Trolls brand.
“The Trolls are a lot of fun and this has been emulated in our range. We think girls, and maybe even some mums, will love the hair play aspect,” Kirsty MacKenzie, marketing manager at GP Flair, told ToyNews.
“Everyone knows and remembers Trolls so the brand will really appeal to all ages.”
MacKenzie also believes the varying price points across the firm’s new range is set to ensure Flair has a hit on its hands this Christmas.
MacKenzie added: “Customers can expect lots of fun role-play items that highlight key features and elements from the film.
“There are varying price points too, allowing pocket money purchases as well as larger items that will hopefully make many Christmas lists.”
As Trolls fever starts to sweep retail following the launch of the movie later this year, Flair believes the brand could be the next big craze in the toy space thanks to the age spanning appeal of the property; a factor the firm attributes to the original line of Good Luck Trolls dolls.
MacKenzie continued: “Many people remember the original Troll characters so there will be a lot of nostalgia around the film from an older generation.
“I remember the Troll dolls very well, so I am looking forward to seeing the new film – I can’t wait to see it.”