Gormiti mag boosts Flair - ToyNews

Gormiti mag boosts Flair

The launch of a new dedicated Gormiti magazine is set to boost the Flair collectable range.
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The new bi-monthly Gormiti mag will hit retailers’ shelves from mid-June.

Preziosi Collection, part of the Giochi Preziosi group, will publish the mag. With an initial print run of 60k, the 48-page magazine will consist of high impact editorial, comic adventures, puzzles and competitions designed to appeal directly to enthusiasts whilst also encouraging new fans to come on board.

Graziano Delmaestro, licensing director of the Preziosi Group, said: "Gormiti lends itself to a boys’ magazine perfectly with its tales of adventure and fantasy. We feel that we have been able to capture precisely the spirit of the brand and as new toys and figures are launched the magazine will reflect this. In doing this we can be sure to give loyal fans exactly what they want whilst also attracting new collectors too."

Anne-Marie Noon, Gormiti brand manager at Flair added: "This exciting development will open up a host of new opportunities for Gormiti. Issue one draws much of its inspiration from the Series Two range of characters, also adding Atomic artwork to celebrate the simultaneous release of the Atomic range of toys in the UK. There will also be a Series Two dedicated covermount and an activity book drawing artistically from each of the series to date; the timing could not be more perfect.”

The first issue of the Gormiti Magazine will be on news stands from 19th June and will retail at £3.99.



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