Golden Bear ups Go Mini support - ToyNews

Golden Bear ups Go Mini support

Go Mini marketing to reach 1.6 million with full-page ads in kids magazines.
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Golden Bear has teamed up with a range top kids magazines for a two-month campaign of full page adverts.

The campaign runs throughout October and November and features adverts that aim to drive children and parents online whilst also highlighting the fun and cool Go Mini brand.

In total, a target audience of nearly 1.6 million children and parents will be reached during the print campaign coinciding with both TV advertising and online activity, delivering millions of page impressions and 2,000 TVR’s.

Speaking of the campaign, Christine Nicholls, product and marketing director said: “Our Go Mini collection is proving hugely popular with children since the launch in August but now we are in the run up to Christmas, we want to give the brand the drive it deserves and we have found a combination of TV, online and print is the perfect way to do this.”

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