Golden Bear unveils Team GB toy line

Range features official mascot, Pride the Lion as a variety of plush and other toys.
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Pride is a core part of Golden Bear's new range - a lion who has been inspired by Team GB and brings the iconic logo to life.

The new toy collection consists of Pride as a plush toy in various sizes, special edition plush in three key colours—red, white and blue along with pens, charms, key rings and figurines in a special triple pack.

Pride is also on a Mini adventure. BMW Mini is supporting Team GB at London 2012 and to celebrate the partnership, Golden Bear is launching a Team GB Mini toy.

The toy vehicle will be available from January 2012, and is decorated with the Team GB logo with Pride popping up from the roof.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.