Pride is a core part of Golden Bear's new range - a lion who has been inspired by Team GB and brings the iconic logo to life.
The new toy collection consists of Pride as a plush toy in various sizes, special edition plush in three key colours—red, white and blue along with pens, charms, key rings and figurines in a special triple pack.
Pride is also on a Mini adventure. BMW Mini is supporting Team GB at London 2012 and to celebrate the partnership, Golden Bear is launching a Team GB Mini toy.
The toy vehicle will be available from January 2012, and is decorated with the Team GB logo with Pride popping up from the roof.