TV presenter and sports journalist Balding and former Olympian Moorcroft, unveiled the initial range of mascot products for the London 2012 Olympic and Paralympic Games at Golden Bear in Telford.
The firm is the master toy licensee of the London 2012 merchandise programme. The range will include soft and plastic toy and gift products which are available
now from the London 2012 online shop www.shop.london2012.com, from the London 2012 store at St Pancras International in London and at John Lewis nationwide.
Commenting on the mascots, Clare Balding said: "I was delighted to take part in the national launch of the mascots on 19th May 2010, on that occasion I visited the Olympic Park so it seems only right that I unveil the product range in Shropshire at the home of the mascot licensee, Golden Bear. The mascot range offers something for everyone, young and old, and I look forward to seeing Wenlock and Mandeville popping up across the UK as we get nearer to 2012."
David Moorcroft, now chair of the West Midlands Leadership Group for the 2012 Games, added: "It is contracts such as the mascot, recognisable by people around the world that brings home what a huge opportunity the 2012 Games presents to businesses across the UK. I am particularly delighted that the organisation charged with creating the mascot product range is Shropshire-based, an area that is already so closely linked, through Much Wenlock, to the inspiration behind the modern Olympic Movement.”