Golden Bear to develop and make Volkswagen toys

Three year deal will see toy manufacturer deliver range of Volkswagen vehicles launching next autumn
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Golden Bear is bolstering its portfolio of licensees as the firm signs a three year deal to develop and produce a range of Volkswagen toys in the UK.

Launching at London Toy Fair, the toys will be available at retail in autumn 2014 across the UK with the option to roll out the collection worldwide soon after.

The range will feature custom styled pre-school vehicles aimed at kids three to six, including the Volkswagen Beetle and Campervans.

Barry Hughes, commercial director, Golden Bear, said: "It is with great pride that we add the Volkswagen name to our collection of brands.

"Golden Bear specialises in the design of completely new toy collections and the addition of Volkswagen to our other world class brands such as JCB and BMW MINI further strenghtens our position in the market as one of the leading and most forward thinking manufacturers of toys for younger children."


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.