Golden Bear has teamed with parenting expert Sarah Ockwell-Smith to develop and launch its new My First Forever Friends range.
Ockwell-Smith, specialising in the psychology and science of parenting, will be lending her expertise to a forum of bloggers at a forthcoming launch event, as well as providing valuable input into the ongoing development of a number of products in the new range.
“Golden Bear's My First Forever Friends range is incredibly well thought out, with the baby's development and security in mind," said Ockwell-Smith.
“I particularly love that there are gender neutral options in addition to the usual pink and blue choices and that the products all consider the latest research into infant sleep and attachment.
"For parents, the range is sure to evoke strong emotions of their own childhood, which they will enjoy sharing with their own children, as Forever Friends have been an integral part of childhood since the 1980s.”
Barry Hughes, commercial director at Golden Bear added: “Sarah’s unique approach to parenting offers us the opportunity to work with mums and bloggers to promote the new line in an immersive and engaging format to build a long term relationship with the brand."