Golden Bear will roll out a pre-school Mini programme. This highly prestigious contract will give Golden Bear international distribution options into all major markets.
The firm will develop a series of innovative characters styled on the Mini, each with their own personality. The range will include plastic, electronic and mechanical toy vehicles together with play-sets.
John Hales, chairman, Golden Bear, said: “To be awarded this contract for one of the world’s most iconic brands by a world market leader is an endorsement of the design and development skills of Golden Bear.
“Our company looks forward to working with Mini on this exciting project which will be launched in 2012 and supported by a substantial marketing budget to promote this internationally recognised brand.”
The first range of Mini products will be launched in autumn/winter 2012.