Golden Bear partners with Immediate Media for CBeebies campaign

Year-long push will include 23 full page adverts featuring across In the Night Garden, Something Special, CBeebies Weekly and CBeebies Specials magazines.
Publish date:
Social count:

Golden Bear has partnered with children’s print specialists Immediate Media for a year long campaign to push its CBeebies ranges across many of the publisher’s pre-school titles.

The campaign begins in March and will include 23 full page adverts featuring across In the Night Garden, Something Special, CBeebies Weekly and CBeebies Specials magazines.

The aim of the campaign will be to highlight the Golden Bear ranges and encourage readers to head online to find out more.

“We are delighted to be working with Immediate Media on this high profile activity that will show our products at their very best to the perfect audience for us," said Barry Hughes, commercial director, Golden Bear.

"CBeebies fans are loyal to the characters they experience every day through TV, so what better way to engage them than through the dedicated CBeebies magazines.”

The total reach for the campaign will be over 19 million, complete with a complimentary multi-platform marketing campaign. 

As well as traditional TV advertising, Golden Bear's range will aslo be backed with an extensive online activity boasting branded competition sites, PR campaigns, competitions and social media support.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.