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Golden Bear partners with Immediate Media for CBeebies campaign - ToyNews

Golden Bear partners with Immediate Media for CBeebies campaign

Year-long push will include 23 full page adverts featuring across In the Night Garden, Something Special, CBeebies Weekly and CBeebies Specials magazines.
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Golden Bear has partnered with children’s print specialists Immediate Media for a year long campaign to push its CBeebies ranges across many of the publisher’s pre-school titles.

The campaign begins in March and will include 23 full page adverts featuring across In the Night Garden, Something Special, CBeebies Weekly and CBeebies Specials magazines.

The aim of the campaign will be to highlight the Golden Bear ranges and encourage readers to head online to find out more.

“We are delighted to be working with Immediate Media on this high profile activity that will show our products at their very best to the perfect audience for us," said Barry Hughes, commercial director, Golden Bear.

"CBeebies fans are loyal to the characters they experience every day through TV, so what better way to engage them than through the dedicated CBeebies magazines.”

The total reach for the campaign will be over 19 million, complete with a complimentary multi-platform marketing campaign. 

As well as traditional TV advertising, Golden Bear's range will aslo be backed with an extensive online activity boasting branded competition sites, PR campaigns, competitions and social media support.

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