Golden Bear launches promotional partnership with Merlin

“This is a natural partnership with Merlin and CBeebies Land in particular,” commented Barry Hughes, commercial director at Golden Bear.
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As part of a long-term partnership programme, Golden Bear has announced a collaboration with Merlin Entertainment Group launching this month with an on-pack giveaway across its key CBeebies brands.

The CBeebies Land promotional campaign will feature two for one ticket entry to Alton Towers across the company’s CBeebies, Hey Duggee, In The Night Garden, Something Special and Twirlywoos toy lines.

Golden Bear are also offering consumers the chance to win 500 family tickets across the year. Specially designed lozenge artwork will be used to sticker on-pack and provide the graphics for in-pack leaflets and in-store swing tickets.

“This is a natural partnership with Merlin and CBeebies Land in particular,” commented Barry Hughes, commercial director at Golden Bear. “We are excited about giving our customers the opportunity to experience the fun and excitement of CBeebies Land with their children.”

Annette Middleton, Senior Brand Manager, Merlin Entertainment added: “We are delighted to be working with Golden Bear on this partnership. It’s a great fit for our CBeebies Land audience and we look forward to a long term relationship.”


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