Golden Bear grabs London 2012

Firm signs as master toy licensee and Winning Moves joins as games partner.
Publish date:
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In its role as master toy licensee, Golden Bear will develop an extensive range of plush and plastic toy and gift products across the London 2012, Team GB and ParalympicsGB brands.

The first range of products is planned for launch in autumn next year in time for Christmas 2010. Further ranges will be developed and rolled out in the lead up to the Games in 2012.

Winning Moves has also signed up to create London 2012 branded Top Trumps card games, the new Top Trumps Tournament boxed game version, playing cards, trivia card and board games.

Starting with an Olympic Legends set of playing cards in spring 2010, Winning Moves plans to develop a series of playing cards and Top Trumps decks through to and following the Olympic and Paralympic Games in 2012.

Trivia games are also in development along with a newly created London 2012 board game being developed for autumn 2011. These ranges of card and board games will feature a variety of designs across all the London 2012 IP.

Products will be available through High Street retailers as well as from the official London 2012 stores and, while the Olympics are on, through official venue merchandise outlets.

LOCOG commercial director Chris Townsend commented: “The London 2012 licensing programme is very much on track and continues gathering pace. These two appointments are a reflection of the tremendous level of interest we are experiencing in the licensing opportunities available.

"I look forward to seeing an exciting range of toys and games in store during 2010 with a strong collection in time for next Christmas”


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