It may have only been in stores for a week, but Golden Bear is enjoying 'outstanding' early sales on its new SS14 Henry Hugglemonster toy collection.
The early sales figures are exceeding all expectations, and the firm believes it could be a sign of good things to come.
“We are excited by the results we are seeing for the early sales figures," said Barry Hughes, commercial director, Golden Bear.
"We pushed to launch the range for spring after signing the licence in the middle of last year and it’s looking like all that hard work is paying off.
"This is a really good start for 2014 and will hopefully be a sign of things to come for the year ahead.”
Golden Bear’s Henry Hugglemonster range spans soft toys, playsets and accessories.
Spring lines include Henry’s Roarsome Scooter which received a Best New Toy Award at this year’s Toy Fair.