Golden Bear details new Sleep Tight All Night property - ToyNews

Golden Bear details new Sleep Tight All Night property

New product is designed to help teach children when to sleep and when it’s time to wake up.
Author:
Publish date:
Social count:
0

Golden Bear has detailed its new Sleep Tight All Night propety, a unique sleep aid/toy hybrid designed to help teach children when to sleep and when it’s time to wake up.

The innovation within the product is centred around scientific studies on sleep and the colours associated with it: red lights being best at aiding sleep, green lights inhibiting sleep.

“The transition into developing a child sleep aid is a natural expansion for the company which has excelled in producing high quality licensed plush and plastic toys” said Christine Nicholls, vice chairman and product development director at Golden Bear.

“Sleep Tight All Night has been designed to integrate both licensed character and non-licensed plush into a developmental product offering a unique dual playable and functional product to appeal to parents and children alike. Extensive research has enabled us to enter into the competitive nursery and learning aid market with a unique and adaptable range offering.”

Sleep Tight All Night combines the benefit of a child sleeping aid system with a night time cuddly comforter which features a glowing tummy and range of soothing sounds.

For launch Autumn/Winter 2016, the Sleep Tight All Night range will include an In The Night Garden licensed Igglepiggle version, Teddy, Puppy and a mythical Unicorn plush, with more designs and licenses to be announced.

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.