Golden Bear's Go Mini competition will be launched in August and will be promoted via retailers, the kids press and through UKMums.tv.
The contest will be split into different age categories and toy prizes will be given to the winner of each one.
The overall winning design will be made into a Go Mini prototype.
Speaking of the campaign, Christine Nicholls, product and marketing director, commented: “With Go Mini coming from such an iconic brand, this campaign will give fans of all ages the chance to engage with the essence of the toys even further.
“This competition is just part of a full PR and Marketing campaign that includes a strong TV advertising schedule, all of which will ensure a successful launch for this exciting new venture for GB Toys.”
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