Golden Bear’s Chuggington creative play range will include an electronic learning and colouring set, which will feature characters from the pre-school series and encourages children to develop their creativity skills.
Other products in the range include Mini Sketchers, Activity Fun Felts, a Colour-in Money Box Train and Art on the Move travel set. The line will be available throughout the UK from spring/summer 2011.
Julian Day, VP UK consumer products, Ludorum said: “Golden Bear is one of the leading lights of the UK toy industry and we are extremely pleased to be partnering with them in developing the Chuggington creative play range.
"Golden Bear has built its reputation on producing well designed, quality products and we have no doubt that the new creative play range will be hugely popular with Chuggington fans in the UK and Eire.”
Christine Nicholls, marketing director, Golden Bear, added: “We are delighted to be part of Chuggington’s growing licensing programme. Chuggington has already demonstrated that it has huge appeal and it is a fantastic addition to our portfolio of leading children’s brands.
"We believe that Golden Bear’s Chuggington creative play range, including the brand new electronic learning and colouring set and Chuggington mini sketchers, will be a big hit with pre-schoolers when it launches at retail in 2011.”