Girl band Stooshe promote Furby - ToyNews

Girl band Stooshe promote Furby

Mobo nominated music group appear in video shoot with Hasbro toys.
Author:
Publish date:
5_stooshe-furby.jpg

Girl band Stooshe are working with Hasbro to promote Furby in a fresh marketing campaign.

The Mobo nominated music act, which produced the song Blackheart, have took part in a photo and video shoot with their Furbys. 

They will also arrange meet and greets with fans and the toy industry, as well as media interviews.

Stooshe consists of Alexandra Buggs, Courtney Rumbold and Karis Anderson. 

Anderson said: "I remember having one of the original Furbys when I was nine years old, so this campaign definitely takes me back. 

"All the band are loving our new Furbys - Alex’s loves to sing, Courtney’s is the best dancer and mine won’t stop talking."

Anita Melendez, Senior Brand Manager at Hasbro, added: “We instantly knew Stooshe would be the perfect ambassadors for the launch. The band is fun, loud and original – which is what Furby is all about.”

Furby is out now with a £59.99 RRP.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.