The agreement will officially commence from 1st January 2011, encompassing all global markets. As a result, UK distribution will move from current distributor Re:creation to Flair. Re:creation will continue to sell Bionic Putty to the trade until the end of 2010.
Piers Flook of Putty creator The Tinmen commented:"We would like to thank Re:creation for all their efforts in launching the brand so successfully and wish GP and Flair every success in the global launch in January. As a UK-based company we are delighted to have such a renowned international organisation on board to take the brand to the next level and into the worldwide market."